A facebook ad agency built to turn ad spend into customers
A Facebook ad agency plans, builds, and manages your paid campaigns on Facebook and Instagram, from audience targeting and creative to tracking and reporting, so your ad budget brings in leads and sales instead of just reach. At Bilwebz we run the whole thing for you, the strategy, the ads, the tracking, and the monthly numbers, so you can see exactly what your spend is returning.
Most businesses do not lose money on Facebook ads because the platform does not work. They lose it because of vague targeting, weak creative, and no proper tracking. We fix that with a clear strategy, ads built to stop the scroll, and conversion tracking that ties every rupee of spend to real results.
Last updated: June 2026
What our facebook ad agency does for you
Our Facebook ad management covers everything from account setup to scaling, handled by one team. Here is what is typically included in a Bilwebz engagement.
Account setup and conversion tracking
We set up or audit your ad account, Meta Pixel, Conversions API, and conversion events, so every lead and sale is measured accurately, not guessed. Tracking comes first, because you cannot optimize what you cannot see.
- Pixel and Conversions API setup
- Conversion event mapping
- Clean, accurate data
Audience research and targeting
We build the audiences that actually convert: interest and behaviour targeting, lookalikes from your customer data, and retargeting for people who already engaged. No spray-and-pray boosting.
- Interest and lookalike audiences
- Retargeting and exclusions
- Audience testing
Ad creative and copy
We produce scroll-stopping creative for the feed: images, videos, reels, and carousels, with copy written to get the click and the conversion, not just the like.
- Video, reel, and carousel creative
- Conversion-focused copy
- Creative testing and refresh
Campaign strategy and funnel
We map the full funnel from cold audiences to ready-to-buy, set the right objective and offer, and build lead forms or landing pages where they are needed.
- Funnel and objective strategy
- Lead forms and landing pages
- Offer and angle planning
Campaign management and optimization
We manage campaigns day to day: monitoring spend, testing creative and audiences, cutting what loses, and scaling what works, so budget moves to the winners.
- Daily monitoring and budget control
- A/B testing
- Scaling winning campaigns
Reporting and analytics
Every month you get a clear report on spend, leads, cost per lead, and ROAS, in plain language, with what worked and what we are changing next. No vanity-metric dumps.
- Monthly performance report
- Cost per lead and ROAS
- Next-month action plan
Facebook ad management by level of engagement
These are typical scopes for Facebook ad management in Pakistan. Treat them as planning guides, since the right level depends on your goals, offer, and how much you want to spend on ads.
| Engagement level | Best for | What it usually covers | Typical monthly (PKR) |
|---|---|---|---|
| Starter | New or small advertisers | 1 campaign, single objective, basic creative, tracking, monthly report | 30,000 to 50,000 |
| Growth | Businesses wanting steady leads | Multiple campaigns, retargeting, regular creative refresh, full tracking setup | 50,000 to 100,000 |
| Scale | Lead and sales focused brands | Full-funnel campaigns, landing pages, advanced tracking, aggressive testing | 100,000 and up |
Figures are typical management ranges and exclude your ad budget, which you set and pay to Meta directly.
How we run your Facebook ads, month to month
Every Bilwebz engagement follows the same four steps, so you always know what is happening and why.
Audit and strategy
We audit your ad account, pixel, and past campaigns, agree your goals, offer, and budget, and map the funnel. This is the plan everything else runs on.
Setup, creative, and tracking
We build audiences, write copy, produce creative, and set up the Pixel, Conversions API, and conversion events, so the campaign is measurable from day one.
Launch, test, and optimize
We launch campaigns, test creative and audiences, cut what loses money, scale what works, and keep spend under control against your cost per lead target.
Report, learn, and scale
Each month we report on cost per lead and ROAS, share clear insights, and adjust the plan, putting more budget behind what is bringing in customers.
People who run ads daily, not just resell them
Plenty of agencies will spend your budget and send a screenshot of reach at the end of the month. We work differently. Every account starts with a strategy and proper tracking, every campaign is tied to a cost per lead or ROAS target, and you keep full ownership of your ad account and data. You get a real point of contact and reporting that connects spend to outcomes.
Driving online sales for MUSHROO, a Pakistani food brand
MUSHROO is a premium Pakistani food brand selling fresh white button mushrooms and FilFil imported avocado sauces. Built with KaroKonnect, it needed an online store and Meta campaigns that actually sold, not just reached people.
The challenge
MUSHROO needed a modern e-commerce store plus a paid strategy that turned ad spend into consistent sales, not just traffic. The goal was an attractive online shop backed by campaigns that drive conversions and protect return on ad spend.
What we did
We built a responsive, user-friendly e-commerce website with seamless product pages and secure checkout, then ran Meta sales campaigns alongside SEO to drive conversions and hit the target ROAS.
- Responsive e-commerce website
- Seamless product pages for mushrooms and sauces
- Secure checkout and payment integration
- Meta sales campaigns hitting the target ROAS
- Targeted traffic growth through SEO
The Meta campaigns consistently achieved the desired return on ad spend, while the store and SEO work grew MUSHROO's presence in Pakistan's online food market.
Read the full case studyBusinesses we run Facebook ads for
We run Meta ad campaigns for very different businesses, from e-commerce brands to local service providers, so the strategy always fits the audience rather than a template.
How to choose a Facebook ad agency
A big follower count or a slick pitch means little if the ads do not sell. Ask these questions before you hire anyone, including us.
Do they run ads, or just boost posts?
Boosting a post is not the same as a structured campaign. Ask whether they build proper campaigns with objectives, audiences, and testing, or just hit the boost button.
Who sets up the tracking?
Ask whether they install the Meta Pixel and Conversions API and map your conversion events. Without proper tracking, every result is a guess.
Who owns the ad account and data?
Your ad account, pixel, and audience data should stay in your name. If the agency keeps them, you lose everything the day you leave.
How do they report results?
You want a monthly report on spend, leads, cost per lead, and ROAS, in plain language. Be wary of anyone who only shows reach and likes.
Is ad budget separate from the fee?
Confirm whether ad spend is on top of the management fee and that it goes to Meta directly, so you are not surprised by the real cost later.
Can they show real campaigns?
Ask for examples of actual campaigns and outcomes. Vague promises and borrowed screenshots are not the same as a track record.
Facebook ad agency for Islamabad, Rawalpindi and remote clients
We are based in Islamabad and Rawalpindi, so we understand what local audiences here respond to and how businesses in the twin cities actually buy. We run Facebook and Instagram ads for brands across Lahore, Karachi, and the rest of Pakistan too, with targeting and creative shaped by the market rather than a fixed playbook.
We also manage Meta ads remotely for clients in the UK, Europe, and the Middle East. International accounts often need localized creative, different time zones, and currency and compliance considerations, which we plan for openly rather than treating every account the same.
Facebook ad agency, answered
A Facebook ad agency plans, builds, and manages your paid advertising on Facebook and Instagram. That includes audience targeting, ad creative and copy, conversion tracking, campaign optimization, and reporting. A provider like Bilwebz runs the whole process so your ad budget generates leads and sales instead of just impressions.
Facebook ad management in Pakistan typically ranges from around PKR 30,000 per month for a small, single-campaign setup to PKR 100,000 or more for full-funnel work with multiple campaigns and advanced tracking. The fee depends on the number of campaigns, how much creative you need, and how much testing is involved. Your ad budget is separate and paid directly to Meta.
No. The management fee covers the agency's strategy, creative, setup, and optimization work. Your ad budget, the money Meta actually spends to show your ads, is separate and paid directly to the platform. We help you set a budget that fits your goals, but you control and own it.
Boosting a post is a quick way to get more reach on a single post, with very limited targeting and no funnel. A real campaign, built in Ads Manager, lets you choose a clear objective like leads or sales, build precise audiences, run multiple creatives, retarget, and track conversions. Boosting can raise awareness, but structured campaigns are what generate consistent leads and sales.
Early signals like clicks and leads can appear within the first one to two weeks, but campaigns usually need a few weeks of testing and data before performance stabilizes and improves. Cost per lead and ROAS typically get better over the first one to three months as we learn what works. Timelines vary by budget, offer, and industry, so we set realistic expectations up front.
Yes. Your ad account, Meta Pixel, and audience data stay in your name. We manage them for you, but you keep full ownership and access, so you are never locked in if you decide to move on.
Yes. Facebook and Instagram ads are managed through the same Meta Ads Manager, so we run both, plus placements like Stories, Reels, and Messenger, choosing the mix based on where your audience actually responds.
Google Ads mostly captures existing demand, reaching people who are already searching for what you offer. Facebook and Instagram ads create demand, putting your offer in front of people based on their interests and behaviour before they search. Many businesses use both, but Facebook ads are especially strong for building awareness, generating leads, and selling visual or impulse-friendly products.
Restricted or disabled accounts are common and usually fixable. We help diagnose the cause, correct policy issues, and work through Meta's review process to restore access. We also set accounts up correctly from the start, with proper business verification and policy-compliant ads, to reduce the risk in the first place.
Yes. We are based in Islamabad and Rawalpindi and manage Meta ads remotely for clients in the UK, Europe, and the Middle East, adjusting creative, targeting, currency, and timing to each market.
Ready for Facebook ads that bring in customers?
Tell us your business, your goals, and your budget, and we will put together a clear Facebook ad plan with honest pricing, proper tracking, and no lock-in.
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